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PitchTank

Everything you need before you pitch.

The core material from our virtual sessions: how to build a business plan, how to structure a pitch, and what judges look for.

How to make a pitch

Structure a three-minute pitch that judges remember.

  1. 1Open with the problem, told through one real person who has it.
  2. 2Say what you are building in one sentence a ten-year-old would understand.
  3. 3Show why now and why you: what changed, and what you know that others don't.
  4. 4Explain how it makes money and roughly what it costs to start.
  5. 5Close with a clear ask: what you would do with the prize or the investment.
  6. 6Rehearse out loud and time it. Cut anything that does not help one of the points above.

How to build your business plan

The one-page version every idea needs before the pitch.

  1. 1Problem: who has it, how often, and what they do about it today.
  2. 2Solution: what you build and the simplest version you could test this month.
  3. 3Customer: who pays, how you reach them, and how many of them exist.
  4. 4Money: price, cost per unit, and how many sales it takes to break even.
  5. 5Competition: who else solves this, and why customers would switch to you.
  6. 6Next steps: three milestones and what each one proves.

How ideas are judged

What our sharks look for when they score a pitch.

  1. 1Problem: is it real, and does the team understand it?
  2. 2Solution: does it actually solve the problem, and is it doable?
  3. 3Market: are there enough customers who will pay?
  4. 4Business model: does the money make sense?
  5. 5Presentation: is the pitch clear, confident, and well prepared?
  6. 6Q&A: can the team handle tough questions honestly?

Want the full slides?

Slideshows from our virtual Zoom sessions are shared with registered students.